Privacy Policy

1. Introduction

Thryve Superfoods ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at thryvesuperfoodsus.com, place a pre-order, or interact with our services.

By using our website, you consent to the practices described in this policy. If you do not agree, please discontinue use of our site.

2. Information We Collect

Personal Information

When you interact with our website, we may collect personal information that you voluntarily provide, including:

• Name and email address (when subscribing to our newsletter or placing a pre-order)
• Billing and shipping address (when completing a purchase)
• Payment information (processed securely through Stripe — we do not store card details)

Automatically Collected Information

When you visit our site, we may automatically collect certain information, including:

• IP address and approximate geographic location
• Browser type, device type, and operating system
• Pages visited, time spent on pages, and referring URLs
• Cookies and similar tracking technologies

3. How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfill your pre-orders and purchases
• To send transactional emails (order confirmations, shipping updates)
• To send marketing communications if you have opted in (e.g., newsletter, Founding Member updates)
• To improve our website, products, and customer experience
• To analyze website traffic and usage patterns
• To detect and prevent fraud or unauthorized activity
• To comply with legal obligations

4. Third-Party Services

We use trusted third-party services to operate our business. These services may have access to your personal information only as needed to perform their functions:

• Stripe — Payment processing. Your payment information is handled directly by Stripe and is subject to their Privacy Policy.
• Klaviyo — Email marketing and automation. Used to send newsletters and transactional emails.
• Google Analytics — Website analytics and traffic measurement.
• Meta (Facebook) Pixel — Advertising measurement and optimization.

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience and collect usage data. These include:

• Essential cookies — Required for the website to function (e.g., session management)
• Analytics cookies — Help us understand how visitors interact with our site (Google Analytics)
• Marketing cookies — Used to deliver relevant advertising and measure campaign effectiveness (Meta Pixel)

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect your experience on our site.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. All payment transactions are encrypted and processed through Stripe's PCI-compliant infrastructure. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. If you request deletion of your data, we will process your request in accordance with applicable law.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications at any time
• Object to or restrict certain processing of your data

To exercise any of these rights, please contact us at [email protected].

9. Email Communications

If you subscribe to our newsletter or place a pre-order, you may receive marketing emails from us. Every marketing email includes an unsubscribe link at the bottom. You can opt out at any time. Please note that even if you opt out of marketing emails, you may still receive transactional emails related to your orders.

10. Children's Privacy

Our website and products are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically to stay informed about how we protect your information.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us: